AOT announces Australian return of Air NZ Holidays
AOT Group ceo Andrew Burnes has just announced the return of Air New Zealand Holidays to the Australian market.
The move follows the joint venture signed just over a year ago between AOT and Air NZ (TD 24 Oct 2011), which has seen AOT operate and market the Air NZ Holidays brand across the Tasman.
Burnes said this had "proved to be an extremely successful partnership, with the brand going from strength to strength in New Zealand.
"As a result, we believe the time is right for the brand to re-enter the Australian market," he said.
Air NZ Holidays was withdrawn from Australia in 2007, but Burnes said the brand is still well recognised and respected, and will provide a "particularly strong product offering for New Zealand and the South Pacific, as well as other key global destinations".
The reintroduction into the Australian market has been timed in conjunction with the Boxing Day release of The Hobbit movie which Burnes said was expected to stimulate enquiry to New Zealand.
A flyer promoting several packages will be released next week, and will be followed by a range of brochures specifically for the Australian market.
"This is a very exciting phase of the Air New Zealand Holidays journey and we are very much looking forward to working with the industry to ensure its success," Burnes said.
More information in today's TravelDaily.
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