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Monday, February 14, 2011

Why Journalists Don't Read Press Releases


Journalists receive hundreds of press releases each week. So how do you ensure yours is read?

Old school press releases no longer cut it in a world of Twitter, online news and video content.

Long subject headings, uncaptioned and unsolicited image attachments, generic Dear All, open group emails and press releases that don't immediately get to the point will all end up in the deleted folder.

Update your skills and learn the new craft of press release writing straight from a journalist with PitchIt2Me PR training.

Lead by leading journalist, Rachael Oakes-Ash, PitchIt2Me press release, pitching and PR half day workshops are being held in Sydney on March 22 and 24 and Melbourne on March 30 and 31.

Visit www.pitchit2me.com.au for full workshop details

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The Expeditionist

The Expeditionist
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