Hapag-Lloyd Cruises Customer Magazine "Passagen" was awarded Gold at the International 2010/11 MERCURY Awards. Out of 750 magazines from more than 21 countries, the German language travel and lifestyle magazine "PASSAGEN" took top honors, winning the gold award in the "Tourism & Travel" category. This is the 24th annual MERCURY Awards, run by the independent organization, MerComm, Inc.
The judging panel was made up of advertising experts and creative executives from the International Academy of Communications Arts and Sciences (IACAS). The members of the jury come from 26 public relations, creative and advertising agencies in Australia, Canada, Hong Kong and the USA.
Since Fall 2009, Hapag-Lloyd Cruises has been collaborating with the Munich publishing house Journal International, one of the leading publishing companies in the world. With its more than 100 employees it processes and publishes approximately 40 national and international corporate media outlets in both print and online. "With this award the Journal International can emphasise its international competence in successfully producing high-class luxury magazines," said Gerd Giesler, Head of Journal International.
The top-quality editorial magazine PASSAGEN consists of 52 pages and appears quarterly with a circulation of 40,000 copies. With its targeted distribution to all Hapag-Lloyd Cruises customers, PASSAGEN reaches a 50+ upscale traveler. In addition, the best sales and cooperation partners of Hapag-Lloyd Cruises receive the magazine. Besides the three extensive travel reports in the magazine, readers encounter prominent personalities, experience gourmet tips by celebrity chefs, and insight into life on board the ships, inside the publication.